Coined by Canadian communication theorist Marshall McLuhan in his book "Understanding Media: The Extensions of Man" published in 1964.
"style trumping substance" - from Neil Postman's 1985 book "Amusing Ourselves to Death"
Related to the Digital Dark Age Hypnosis
Traditional Social Media emphasizes videos and images, which results in emotionally-charged hypnosis Slop aiming to target our lizard brains, rather than making users' minds stronger like what happens when we read complex interwoven words.
WeWrite aims to restore the ability for logic and reason and Logos to prevail over the tyranny of the image.