WeWritejamieBrand ideasBrand ideasBy jamieNKNY The idea with a brand is that you want it to be disembodied (not you, yourself) so that one day you could have someone else run it or retire from it Brand ideasNKNYThe idea with a brand is that you want it to be disembodied (not you, yourself) so that one day you could have someone else run it or retire from it