WeWrite is a pass-through device, a consciousness reflector, it should seem glassy, clear, electric.
It's open source, we're a clearbox technology
The logo and wordmark can both be written in cursive, and they can thus animate from state to state as a thread being pulled or a fuse burning "WeWrite" and "W" written in cursive as a single line
This cursive line can be shown as pulsing, electrical, burning (wick) or otherwise "alive"
It could look like synapses, like the neurological connective cells — "You're building a brain"
Money could also be represented by light and sparkles being sent into nodes (pages) and lighting them up
Light pulses being sent through a complex interconnected network
Complex network of filaments, incandescent, iridescent, fluorescent, glowing, electric, reflecting, refracting
"Apple for Words" — obviously everyone wants to be Apple, but I think "Apple for Words" actually has some merit to it; we wish to give a level of precision and craft and beauty to words our user types. Words should be beautiful
Luxury sports car engineering for words. Each keystroke should be like an input into a powerful precision machine whose purpose is to transmit your exact words far and wide into the universe.
"Words up in lights" — Your words ought to glisten as brightly as a superbowl ad, but anyone can type them. And anyone can achieve massive distribution.