Why should you care about WeWrite?
Why should you start writing here? why not use Substack?
Because you can earn more money on WeWrite (back this claim up with stats)
Your ideas can spread farther, to more readers, more quickly than on traditional platforms (again, stats)
Unfortunately these are future pitches, because we don't yet have payments or other discovery features, so either my pitch right now should be different, or it should be pitching only to developers, or we shouldn't be thinking about marketing at all (although we have successfully gotten users on board, via warm channels like Discord servers)