People might write pages which are "baiting" the reader to reply to them
Obviously if the replies are more well-received than the original post, they might end up making more money
So the author isn't incentivized to produce absolute slop, but rather something that gets people thinking
If they write something too horrible and disagreeable, nobody will agree with them
If they write something that is provocative, people will donate to the replies, and they might even donate to the provocation which started the conversation
I was initiallyAgainst Rage Bait but we can't really stop it, plus it's the only way to get people to engage, and the point of WeWrite is that when people engage in bait, they're helping to crystalize the new living knowledge graph