Why Your Website Isn't Converting (And What to Do About It)
Most founders treat their website like a digital business card. It exists, it looks decent, and that's about it. But if your site isn't actively generating leads or sales, you're leaving money on the table.
Here's what actually matters when it comes to websites that convert.
Traffic without intent is worthless
You can drive thousands of visitors to your site, but if they're not ready to buy, it doesn't matter. The best-performing websites align content with buyer intent. That means dedicated landing pages for specific services, clear calls-to-action, and copy that speaks to problems, not features.
Speed kills (or saves) your conversions
Every second of load time costs you roughly 7% in conversions. Yet most business websites are bloated with unnecessary plugins, uncompressed images, and cheap hosting. Before you spend another dollar on ads, run your site through PageSpeed Insights.
Design should guide, not impress
Good design isn't about looking clever - it's about removing friction. Your visitor should know exactly what you do and what to do next within five seconds of landing on your page.
Working with a specialist in web design Auckland taught me that the highest-converting sites are often the simplest. Strip away everything that doesn't serve the conversion goal.
The bottom line
Your website is a salesperson that works 24/7. Treat it like one.