Can't remember where I heard this, in an interview somewhere. If I find it I'll cite it.
It goes “consumer social lives or dies in the pixels”
Whereas B2B software can suck but still make it big because of your business / sales relationships
Consumer products will die if they aren’t truly great
WeWrite will live or die by the little details. The idea is there, now it comes down to execution.
We need to knock out our WeWrite Roadmap and make sure everything is beautiful and well crafted
For mass market, the thing must be basically perfect