Apple Books

one of our Competitors because WeWrite aims to be a beautiful place for publishing writings, turning everyone's words into a book-like experience

Obviously, published books aren’t collaborative.

Nor do they usually include endless links to other works, as that would drive traffic away from the book author. Whereas on WeWrite, the more you lead people away from your notes into other rabbit holes, the more people will come back, because they'll realize the importance of your writings in leading them to other ideas. (this is an unproven hypothesis, but it's a good one)

Themes / mods will allow users to customize and make words more beautiful on WeWrite